The design is important, of course, but how front-end build by us is important too. I usually manager much divergent requestes when I build a front end. When you think a site, for example, it's have to be fast, responsible to mobiles and tablets, compatible on all browser (in special with ie, the web designers' nightmare), seo compliant and with a very beautiful, complex, challenger graphic. I exaggerate to describe the brief, just a little bit to be honest, but that is the correct approach to our work. Understud the technical scenario and client requirements, and join it us. There are three issuers more: correct ballance between price and develop time, and take in mind that the front end is has used so template from programmers to develop dynamic systems usually.
When I talk about to programming I think a specific quality. The quality to aggregate a complex programming language, information and input/output data. What's it means? Immagine a beautiful ecommerce site with fantastic animations and great graphics, but you can't surf into the catalog, can't use the search tool or can't buy a product. The result it is a incomplete site. That is a very easy example, but the my quality is to find and build a correct platform to support the site, or app. Found the correct technical solution to aggregate all project's requirements with a unique aim: to get it right.
The Web ADV it's the present, not the future, of the advertising. I have worked and are working with web ADV Agency and I provide their a technical support, about production and accounting to Media Agency. I receive the master file and media planner with technical specific, I make the production and, in case, upload the creativity on adv server. I work with different adv platform like Google DoubleClick and Eyeblaster (Mediamind). I able to make a complex banner with interactions or videos.